A Student Design Project for Castle Hill Fitness

Jen Figueroa

Professional things about me, in no particular order: I have a nearly 20-year career as a graphic designer/art director. I used to dog- and house-sit as a side hustle. I was a chalkboard artist at Whole Foods Market for 3 years and eventually moved up to Regional Art Director. I worked at an Apple store as a side hustle. I won several Addy awards the very first year of my career. During college, I was a camp counselor every summer. I’ve rebranded a gym.

Other things about me, in no particular order: I have 2 dogs, a greyhound and an Italian greyhound. I love to read. I love to eat. I’m a high-fuctioning introvert. Other than college, I’ve lived in Texas my whole life. I love having a jigsaw puzzle in progress on my dining room table. My favorite hobby is planning my next vacation. I recently started a watercolor painting practice to counterbalance the pixel-perfection of graphic design.

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Laura Sepulveda

Laura’s background is in GIS mapping and government data. This type of work has allowed her to flex her creativity and strategic thinking strengths to innovate workflows, and improve decision making through data driven insights. She is passionate about making information accessible and useful for stakeholders, and excited to focus on developing skills to account for the human aspect of technology solutions.

She grew up in Austin, TX and graduated from UT Austin with a BA in Geography. Later, she moved to Chicago for a few years where she wore a winter coat that looked like a sleeping bag, found out that professional sports teams are a big deal, and met her husband. She enjoys trying new things and hanging out in the yard with her Great Pyr, Cass.

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